For some odd reason, it seems Fujifilm Australia is doing their own press event / announcement for the Instax Mini LiPlay on Tuesday 18th June, about a week after the Instax Mini LiPlay was officially announced to the world.

This might have something to do with the original LiPlay rumor, which had it being announced a little later than the eventual announcement date.

In any case, it looks like some Australian retailers have jumped the gun a little, putting up pre-orders for the Instax Mini LiPlay in all three colours – with a price of $219.95. Refreshingly, this price is cheaper than the $159.95 US price for the LiPlay* (approx AU$233 at today’s exchange rate, which doesn’t include tax).

Incase you aren’t aware, the Instax Mini LiPlay is a digital-camera-slash-instant-film-printer hybrid camera, which also features some unique functionality like printing short audio clips onto your film as a QR code, or printing photos from your phone via bluetooth to Instax Mini credit card sized instant film.

Image Sensor: 1/5″ Sensor
Effective Pixels: 2560 x 1920 px (Approx. 5MP)
Storage Media: Built-in Memory, MicroSD
Lens Focal Length: 28mm (35mm Equivalent)
Lens Aperture: f/2.0
Focus Range: 10 cm to ∞
Shutter Speed: 1/4 sec. to 1/8000 sec. (Auto)
Sensitivity: ISO 100 to 1600 (Auto)
Exposure Compensation: -2.0 to +2.0 EV (in increments of 1/3 EV)

Compatible Film: Instax Mini
Photo Capacity: 10 Prints/pack
Image Size: 62x46mm
Print Resolution: 800x600px
Printing Resolution: 318 dpi
Printing Time: Approx. 12 seconds
Print Capacity: Approx. 100 prints per charge

Screen: 2.7″ LCD, 230K dots
Battery: Built-In, USB Rechargeable
Recharge Time: 2 to 3 Hours
Dimensions: 82.5 x 122.9 x 36.7 mm
Weight: Approx 255g (Excluding Film & MicroSD)

Update: the camera is now live on Fujifilm Australia’s official website with an RRP of $229 – street price still seems to be $219.95. In New Zealand, it looks to be NZ$249.99 for the Instax Mini LiPlay.

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